The idea for Novellix was born when Lena Hammargren, one of the founders, was at the train station in Uppsala. She wanted something small to read on the train. The trip to Stockholm would only take 40 minutes, so she wouldn't have time to read a pocket book. It would just end up on her book pile with unread books and she was not eager to read a magazine. The train journey this time was without a book, but having caught sight of the Pixi books, a small book for children in Swedish, at the checkout the idea for Novellix was born. Novellix would be as a Pixi book for adults!
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