The ideas and inspiration for emma and malenas designs are most often derived from a trip out at sea or a walk out on the cliffs in the archipelago. Especially out at Käringön in the west coast archipelago of Sweden we find much of the inspiration for our collections. The themes and feelings for collections we also find in images, movies, stories and people in our surroundings. Ever garment in emma and malena’s collections tells a story. We would love to tell you a little bit about the road from idea to the finished product that we finally sell in our stores.
The curiosity of people and the story behind the garments that they use or have been using for centuries is constantly ongoing in our design process – just like the awareness of trends in our society and the thoughts behind a garment that is meant to be worn and loved. Behind each garment there is a long line of decisions to be made – everything from the materials to be used or the length of a sleeve.
We work with spring and fall collections made for women, men and children and we design every single garment from a sketch. From that sketch we develop measurements for every size that the garment is going to be produced in and sent those measurements to our factories in Portugal, which they use to produce the first sample.
If the garment has the right measurements, right quality and is well made we approve it, otherwise changes will be made until we are completely happy with the result.
Today we show our sample collections to retailers around the world. When their orders are placed we add them to our personal emma and malena retail orders and make sure that these total quantities are produced in our factories and delivered in a timely manner. Twice a year we visit our factories to discuss potential changes and improvements that can be made.
After approximately 3-5 months the orders are delivered to our wholesale clients and our own emma and malena retail stores. Here we hope to deliver garments to our clients that live on season after season.
KundtjänstPhone: +46 31 775 01 66, weekdays 11 - 18 / E-mail: email@example.com / VATno. SE556799895901