OUR

PRIVACY POLICY

Privacy Policy

It is important to us that you feel safe when shopping with emmamalena.
We only collect the information we need to give you a smooth and enjoyable experience – nothing more.

Who is responsible?

emmamalena AB
Kungshöjdsgatan 3
411 20 Gothenburg
Sweden

Company registration number: 556799-8959
Email: shop@emmamalena.com

Registered with: The Swedish Companies Registration Office (Bolagsverket)
VAT number: SE556799895901

We are the data controller for the personal data you share with us.

When do we collect your data?

We collect information when you:

Shop at emmamalena.com

Contact us

Subscribe to our newsletter

Visit our website (via cookies)

What kind of information do we collect?

When you make a purchase, we may process:

Name

Address

Phone number

Email address

Payment information

Purchase history

IP address

For newsletters:

Name

Email address

We never store more information than necessary.

Why do we use your data?

We use your information to:

Deliver your order

Process payments (via Klarna & Kustom)

Provide customer service

Handle returns and claims

Comply with legal obligations (e.g. accounting law)

Send inspiration and offers (if you have chosen to receive them)

Improve our website and marketing

We never sell your personal data. Period.

Our partners

To run our business, we work with trusted partners:

Klarna & Kustom – for payments

Klaviyo – for newsletters and email communication

Meta (Facebook & Instagram) – for marketing

They may only use your data to perform services on our behalf and in accordance with applicable data protection laws.

If data is transferred outside the EU/EEA, this is done using lawful safeguards, such as the EU Standard Contractual Clauses.

How long do we keep your data?

Order information is stored for 7 years in accordance with Swedish accounting law.

Newsletter data is stored until you unsubscribe.

Customer data is stored as long as needed for our customer relationship.

After that, your data is deleted or anonymised.

Profiling

If you subscribe to our newsletter, we may analyse what you click on or purchase in order to provide more relevant inspiration. You can object to this at any time or unsubscribe via the link in our emails.

Your rights

You have the right to:

Know what data we hold about you

Have incorrect data corrected

Request deletion (when legally possible)

Object to marketing

Receive your data in a structured format

Contact us at shop@emmamalena.com and we will help you. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

Cookies

We use cookies to improve your experience and show relevant offers, including via Meta. You can change your cookie settings at any time on our website.

Have questions? Reach out. We’re here. 💙

Email: shop@emmamalena.com

DEVELOPER MODE