

It is important to us that you feel safe when shopping with emmamalena.
We only collect the information we need to give you a smooth and enjoyable experience – nothing more.
emmamalena AB
Kungshöjdsgatan 3
411 20 Gothenburg
Sweden
Company registration number: 556799-8959
Email: shop@emmamalena.com
Registered with: The Swedish Companies Registration Office (Bolagsverket)
VAT number: SE556799895901
We are the data controller for the personal data you share with us.
We collect information when you:
Shop at emmamalena.com
Contact us
Subscribe to our newsletter
Visit our website (via cookies)
When you make a purchase, we may process:
Name
Address
Phone number
Email address
Payment information
Purchase history
IP address
For newsletters:
Name
Email address
We never store more information than necessary.
We use your information to:
Deliver your order
Process payments (via Klarna & Kustom)
Provide customer service
Handle returns and claims
Comply with legal obligations (e.g. accounting law)
Send inspiration and offers (if you have chosen to receive them)
Improve our website and marketing
We never sell your personal data. Period.
To run our business, we work with trusted partners:
Klarna & Kustom – for payments
Klaviyo – for newsletters and email communication
Meta (Facebook & Instagram) – for marketing
They may only use your data to perform services on our behalf and in accordance with applicable data protection laws.
If data is transferred outside the EU/EEA, this is done using lawful safeguards, such as the EU Standard Contractual Clauses.
Order information is stored for 7 years in accordance with Swedish accounting law.
Newsletter data is stored until you unsubscribe.
Customer data is stored as long as needed for our customer relationship.
After that, your data is deleted or anonymised.
If you subscribe to our newsletter, we may analyse what you click on or purchase in order to provide more relevant inspiration. You can object to this at any time or unsubscribe via the link in our emails.
You have the right to:
Know what data we hold about you
Have incorrect data corrected
Request deletion (when legally possible)
Object to marketing
Receive your data in a structured format
Contact us at shop@emmamalena.com and we will help you. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
We use cookies to improve your experience and show relevant offers, including via Meta. You can change your cookie settings at any time on our website.
Have questions? Reach out. We’re here. 💙
Email: shop@emmamalena.com
We love getting to know new people, individuals who share our passion for the ocean, the coast, quality, craftsmanship, and design. And all the other magical things in life. Here you get to meet some of them, who, just like us, appreciate timeless and stylish design.