Trucker Cap Evert bowl
Cotton/Polyster
699 SEK
Sizes: One Size
A Tribute to Evert
It all started with a thrift shop find – and ended with an entire clothing collection. We are now launching a limited edition collection in tribute to Evert Taube.
For the summer of 2024, we’re doing something we’ve never done before: a limited collection dedicated to Evert Taube.
– We are two devoted Taube fans who have always loved Evert – not just for his music, but also for his style and character. Evert was the influencer of his time, a wonderful ambassador for the Swedish archipelago. Creating an entire clothing collection dedicated to him has been one of the most fun projects we’ve worked on in a long time, says Malena Ostwald, one half of emmamalena.
It all began when the other half of the duo, Emma Landström, was browsing a flea market on the Swedish west coast. In a box, she discovered what turned out to be a photographic treasure – hundreds of photo cards, many featuring never-before-published images of Evert Taube, captured by photographer Per-Olow Anderson.
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Per-Olow Anderson was a highly skilled documentary photographer who captured everything from the Spanish Civil War to the Normandy landings. While he traveled the world in search of the perfect shot, he also developed a personal relationship with Evert Taube back home – which is why the Gothenburg-born national bard is so extensively documented.
Per-Olow Anderson passed away in 1989, but his son, Per Anderson, is convinced that his father would have loved emmamalena’s initiative.
– Dad truly loved Evert Taube, and over the years I’ve heard so many stories about their adventures. I’m so thrilled that all these amazing photographs have been found and are now being brought to life in new ways. I’m incredibly proud – and I’m convinced Dad would have been too,” says Per Anderson.
The Evert collection includes t-shirts, sweatshirts, and caps for both adults and children, and is available at emmamalena.com as well as in emmamalena’s physical stores.
T-SHIRT ADULT
T-SHIRT KIDS
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Friends who share our passion
We love getting to know new people, individuals who share our passion for the ocean, the coast, quality, craftsmanship, and design. And all the other magical things in life. Here you get to meet some of them, who, just like us, appreciate timeless and stylish design.
