Find your colors with emmamalena!

Discover the magic of finding your colors!

Have you ever wondered why some colors make you glow while others feel "off"? By finding your colors, you can discover the shades that highlight your unique features – and create a wardrobe that truly feels like you.

At emmamalena, we love colors – they are a feeling, an expression, and a way to feel like your best self. When we design and develop our collection, we focus a lot on contrast colors and shades that enhance and suit many.

Together with @50something.se, we inspire you to explore color as a tool to feel comfortable and confident. Plus, it’s sustainable to know your colors, as a new purchase in the 'wrong' color often ends up hanging unused – because it just doesn't feel right.

Find your color palette!

Identify the colors that best suit your skin tone, hair color, and eye color. By understanding whether you’re warm, cool, light, or deep in your colors, you can make choices that highlight you in the best possible way, giving you:

  • A wardrobe full of favorites that match your personal palette.
  • Less time spent in front of the mirror – and fewer wrong purchases.
  • More confidence in every outfit.
  • A more harmonious wardrobe.
  • Easy-to-match clothes for every occasion.

How can we help you?

We offer tips, inspiration, and guidance to help you integrate color into your everyday life. Explore our pieces that fit different color palettes. It’s often about understanding whether you should wear warm or cool colors.

Distinguishing between warm and cool colors is about identifying the undertone of the color. Here’s a simple explanation and tips to help you recognize the difference:

Warm colors

Warm colors have an undertone of yellow, orange, or red, making them sunny and golden. They create a sense of warmth, energy, and closeness.

Examples of warm colors:

  • Red with an orange undertone (coral red)
  • Yellow (mustard yellow, golden yellow)
  • Orange (terracotta, peach)
  • Warm brown (chocolate brown, camel)
  • Green with a yellow undertone (olive, lime green)

How they feel:

  • Warm colors appear as if they reflect sunlight.
  • They feel soft and inviting.

Cool colors

Cool colors have an undertone of blue, giving them a sense of coolness, stillness, and freshness.

Examples of cool colors:

  • Blue (sky blue, navy blue)
  • Purple with a blue undertone (royal blue, cool lavender)
  • Red with a blue undertone (burgundy, raspberry red)
  • Gray with a blue undertone (cool silver gray)
  • Green with a blue undertone (emerald green)

How they feel:

  • Cool colors appear as if they reflect shadow or water.
  • They feel fresh and sophisticated.

How to tell the difference:

  • Compare the same color with different undertones:
    For example, hold a coral red fabric (warm) next to a burgundy fabric (cool) and note which one has more yellow or blue in it.
  • Use a white background:
    Place the colors against a clean white background – yellow undertones will stand out in warm colors, while blue undertones will be more evident in cool colors.
  • Test against your skin:
    Hold the color close to your face. Warm colors make warm-toned skin look fresh and sun-kissed, while cool colors highlight the blue undertones in your skin.
  • Look to nature:
    Think about colors like the sun (warm) and the sea (cool). Warm colors can be found in autumn leaves, sunsets, and flowers, while cool colors dominate winter landscapes and deep waters.

Try it at home

If you want to test yourself at home, gather clothes in the various colors of the color wheel for both warm and cool seasons. Also, find something in gold and silver. Stand in front of the mirror and see how the different colors look on you. Once you've found your shade, it's time to move on to different tones – light, dark – and see how the different hues ‘add or take away’ from your appearance.

Now let's go through the different seasons!

Colors of Spring

The spring palette is light, warm, and vibrant – like a blooming garden. These colors have a soft and golden undertone, giving off a fresh and cheerful feel. Spring is sparkling!

Typical colors in the spring palette:

  • Pastels: Light peach, pale coral, light mint green, light lavender.
  • Bright colors: Light turquoise, apple green, warm yellow, tomato red.
  • Natural tones: Beige, camel, warm sand, light brown with a golden undertone.

These colors are not heavy or muted, but carry a purity and glow that enhances a fresh and energetic expression.

How do you look if you're a spring person?

People who belong to the spring palette typically have warm and golden undertones in their skin, often with a soft glow. Here are some typical traits for spring individuals:

Skin tone:

  • The skin tone has a warm undertone, often with a golden or peachy base.
  • It can range from light to medium in shade.
  • The skin may blush easily and often develops freckles in the summer.

Hair color:

  • Light to medium blonde hair with golden or honey-colored tones.
  • Red-blonde or warm brown hair is also common.

Eye color:

  • Clear, light eyes such as light blue, light green, or golden brown.

Tips for dressing in spring colors

  • Choose colors with warmth and lightness. Avoid cool and muted colors that may make you look tired.
  • Experiment with color combinations.

The warm shades of pink and orange are perfect for a spring person who leans toward light and bright colors. Even though the terry cloth poncho with shrimp is gray, it has a warm undertone, just like the bathrobes in petrol, making them compatible with the spring palette.

A light, warm beige is an excellent neutral color to build basic pieces in a spring person's wardrobe and add gold jewelry.

Colors of Summer

Summer is a cool, soft, and muted palette that feels elegant and sophisticated. The colors have blue or pink undertones and are often a bit toned down, like a hazy summer evening or a Nordic coastline.

Typical colors in the summer palette:

  • Pastels: Light pink, lavender, light blue, light gray.
  • Muted shades: Mole, gray-lavender, sage green, misty blue.
  • Bright tones: Raspberry pink, emerald green, navy blue, cornflower blue.

The colors in the summer palette are soft and cool without being harsh, making them suitable for many Nordic features.

How do you look if you're a summer?

People who belong to the summer palette often have:

Skin tone:

  • Light to medium skin with a cool, pink undertone.
  • The skin can be sensitive and may easily blush.

Hair color:

  • Ash blonde, light brown, or soft gray tones.
  • Cool tones without golden or red undertones.

Eye color:

  • Light blue, gray-blue, blue-green, or soft hazel brown eyes.

Tips for dressing in summer colors:

For a person with a summer color palette, it is important to choose clothes that harmonize with soft, cool, and slightly muted shades. Here are some pieces from the Emmamalena collection that could be a perfect fit:

These pieces in soft gray and blue tones are an excellent choice for a cool summer color palette.

Knitwear in beige and off-white, such as the EM knit sweater in beige or the Piren cardigan in off-white and black, work well to create a natural and harmonious look.

Bathrobes in colors like ecru and muted blue are also suitable, as the neutral tone balances the cool color palette.

Colors of Autumn

The autumn color palette is warm, rich, and robust. It consists of colors that reflect the autumn landscape, with deep and golden shades reminiscent of autumn leaves, ripe fruits, and earth tones. The palette is both muted and warm.

Typical colors in the autumn palette:

  • Warm earth tones: Bronze, copper, rust, cinnamon, and chocolate brown.
  • Natural greens: Olive green, moss green, and forest green.
  • Golden shades: Mustard yellow, apricot, and golden orange.
  • Deep reds and purples: Brick red, burgundy, and eggplant.

What do you look like if you belong to autumn?

The autumn type has warm and rich undertones. Here are the characteristics:

Skin tone:

  • Warm undertones with a golden or peachy glow.
  • Skin can range from light to medium to dark, often with a soft warmth.

Hair color:

  • Golden blonde, red-blonde, chestnut brown, or dark brown with warm tones.
  • Copper and gold highlights are common.

Eye color:

  • Warm tones of green, golden brown, amber, or hazel.
  • Eyes often have an intense and deep appearance.

Tips for dressing in autumn colors:

For someone who belongs to autumn, it's good to look for clothes in warm, earthy tones and colors with a muted but rich feel. From our collection, there are several pieces that suit autumn individuals well, including:

Perfect with its muted greens and warm orange tones.

Off-white and beige are soft, warm tones that can be used as base pieces for the autumn palette.

The colors that belong to winter

Winter's color palette is cool, clear, and contrasting. It is inspired by frosty landscapes, snow, and cold. The palette is filled with deep, saturated colors combined with light and bright tones, often creating strong contrasts.

Typical colors in the winter palette:

  • Cool base colors: Black, white, grey, and navy blue.
  • Deep jewel tones: Ruby red, emerald green, cobalt blue, and deep purple.
  • Bright cool accents: Ice blue, fuchsia, and pure magenta.
  • Metallic shades: Silver (rather than gold).

What do you look like if you belong to winter?

The winter type often has a cool undertone and a clear contrast between hair, skin, and eyes. Here are the characteristics:

Skin Tone:

  • Cool undertone with either light porcelain skin, olive-toned skin, or darker skin tone with a cool glow.
  • The skin can be almost translucent light or deeply dark, but always with a cool hue.

Hair Color:

  • Black, dark brown, or ash blonde hair.
  • Can also have white or gray tones that are often clear and cool.

Eye Color:

  • Cool and clear eye colors such as icy blue, turquoise, cool gray, or dark brown.

Tips on how to dress as a winter person

  • Choose cool and clear colors:
    Use black and white as base colors to create strong contrasts.
  • Avoid muted and warm tones:
    Beige, rusty shades, and earthy tones can make Winter types look dull.

Experiment with textures and patterns.


For Winter colors in your wardrobe from emmamalena, garments in cool and saturated colors work well. For example, dark, clear shades like black and navy blue are excellent choices for the Winter type.

Black & Universal Colors

Many people enjoy and love wearing black, but in reality, it’s only the Winter type that truly suits the color. Try wearing a top or scarf in a different color close to your face—it will soften your look, as black tends to "take over." Alternatively, opt for dark grey tones instead.

Patterns that suit both warm and cool undertones

The beautiful red shade in the "Fena" pattern suits both warm and cool undertones.

Discover your color palette with emmamalena

Our collections are designed to include and inspire – regardless of your style or color palette. We hope this has given you some valuable tips along the way.

Start your color journey today and let’s create a wardrobe you love together!

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We love getting to know new people, individuals who share our passion for the ocean, the coast, quality, craftsmanship, and design. And all the other magical things in life. Here you get to meet some of them, who, just like us, appreciate timeless and stylish design.